One of the reasons that I remain convinced that the general election will result in a landslide victory for the Tories – one greater than most pundits are currently predicting – is that on top of everything else going the Tories way, they are also the ones running what appears to be a very effective social media campaign, all while Labour runs a very poor one. Given every other advantage the Tories hold over Labour in this election, the fact that they have got the definitive edge here should worry anyone connected to the Labour campaign or even anyone who wants to see Labour not do historically poorly on June 8th.
The Conservatives are running a very, very good social media campaign that is targeted at (soon to be former) Labour voters in key target seats in key target areas (think, North East England), one which is almost certainly set to go up several notches in the final fortnight before polling day. I’ve only seen bits and pieces of it, of course. The best stuff I’ve seen is along a new line that you see replicated in portions of the right of centre press at present: basically, it starts by singing the praise of the Labour Party’s past. Attlee, the NHS, all of this makes one proud of the Labour Party’s great tradition, does it not? Unfortunately, that wonderful heritage is currently being undermined by the communist student politicians that have taken over the party. At this election, won’t you lend Mrs May your support, just to send Corbyn, McDonnell, Abbott and Thornberry a message? You can always vote Labour again at the next general election….
I’m laying it on thick for effect, but this is the intended message. And I have no doubt that it will work as intended – just as a similarly effective campaign worked during the EU referendum. For this is the thing to realise here: where once the Left at least had the edge in terms of social media campaigning, the Right is now trouncing it in this regard.
While the Tories are running one of the most effective election campaigns in the country’s history, the Labour campaign is being run by young Momentum types with no national campaign experience and ex-Communist Party officials. What was always going to be a loss looks very much like it will be an historic one as a result.